People are turned off by sales pitch. People are able to see a sales pitch from a mile away. And usually they run away as quickly as they can. Going instantly to a pitch is the wrong way to form a rapport with someone. It shows you have little regard for their space and time.
As an alternative to going straight to a sales pitch try the “un-sales” pitch. The un-sales pitch is all about providing useful information to help others which creates trust and increases your traffic. When a visitor comes to your site and inquires about a your business and how to get involved, instead of launching into a typical sales pitch, you want to engage them on the site, and find out what their goals are. You intend to build a relationship that will bring more referrals, instead of one quick sale or turning them off so they leave feeling pressured.
Most people have reservations about home businesses because they believe the opportunity is nothing but a scam. Leading off with a sales pitch without developing the relationship will usually lead to rejection. The point of network marketing is to brand yourself as a lead and to develop strong relationships with people. If you provide a website that is full of helpful information instead of putting up content that is just trying to get someone to join your business, the more likely they will keep coming back to your site and they will eventually ask to join your business without ever asking them to.
If you are not sure what to put on your website try writing “how to” articles. People love reading “How To’s” and it will bring them back time and time again. Providing these kinds of articles can build a huge fan base of people who trust and respect what you have to say and are more likely to buy products you recommend or join your business. You also want to try to get people to interact with you and a great way to do that is by letting people post comments about your information. It’s also very important to respond to each and every comment to start building the relationship with that person.
You are attempting to educate them about how network marketing can help them in the same way it did you. They will have many questions as to how it all works, what they get out of it, how much work they will have to put into it and how much money they can make. These are the most common concerns that most people have. Another concern is they may not have a lot of training. They do not think they have enough friends or contacts. If your articles can show them how to simply do it and be successful, you will have a believer.
You can make a lot of money in a home business and the more repeat visitors you have on your website, the better chance you will have at building a large and well educated down line.
Carin Davis is the editor and webmaster of Carin Davis’s Home Business Training Secrets. A site dedicated to the development and training for Network Marketers and Home Business Owners.
